DESTINAZIONE RESIA

BRAND IDENTITY, ANIMATION

For Destinazione Resia, a project by the Pro Loco of Val Resia promoting nature-based tourism in the area, I developed a visual identity that combines warmth and recognisability. I took inspiration from the fox, symbol of the valley’s woods, to create a logo and mascot that evoke curiosity, discovery and closeness to nature. I drew the lettering by hand and chose a palette of orange, green and black to convey a friendly, authentic spirit, while the arrow invites visitors to set off and explore the territory.